Shopify Pricing 2026: Every Plan, Fee, and Hidden Cost Explained
Full breakdown of Shopify Basic, Grow, Advanced, and Plus pricing for 2026 -- transaction fees, app costs, Shopify Payments rates, and what a real store actually costs per month.
Victor OgonyoShopify powers over 4 million stores and is the default choice for most new eCommerce businesses. But its pricing is more layered than the advertised plan cost suggests. This guide covers every plan, every fee, and what a real Shopify store actually costs once you add apps and payment processing.
Shopify Plans at a Glance (2026)
| Plan | Monthly (Annual) | Monthly (Monthly) | Transaction Fee |
|---|---|---|---|
| Basic | $29/mo | $39/mo | 2% (third-party), 0% (Shopify Payments) |
| Grow (Shopify) | $79/mo | $105/mo | 1% (third-party), 0% (Shopify Payments) |
| Advanced | $299/mo | $399/mo | 0.6% (third-party), 0% (Shopify Payments) |
| Plus | From $2,300/mo | Custom | 0% |
| Starter | $5/mo | $5/mo | 5% (no full storefront) |
All plans include: unlimited products, abandoned cart recovery (Grow+), 24/7 support, SSL certificate, and access to the Shopify App Store.
Shopify Basic — $29/Month
Basic is the entry plan and where most new stores start.
What Basic includes:
- 2 staff accounts
- Up to 1,000 inventory locations
- Basic reports
- Shipping discount up to 77%
- 0% transaction fee with Shopify Payments
- 2% transaction fee with third-party payment processors
What Basic lacks vs higher plans:
- No professional reports (just basic analytics)
- No third-party calculated shipping rates at checkout
- No duties and import tax calculation
- Higher credit card rates than advanced plans
Who Basic is for: New stores, first-time founders testing a product, and businesses doing under $5,000/month in revenue where the analytics and shipping rate features of higher plans aren't yet necessary.
Shopify Grow — $79/Month
Shopify rebranded its "Shopify" mid-tier plan to "Grow" in 2025. It's the right plan for a store that has found product-market fit and is scaling.
What Grow adds over Basic:
- 5 staff accounts
- Professional reports (cohort analysis, profit reports, sales by traffic source)
- Third-party calculated shipping rates at checkout
- Lower credit card rates: 2.6% + $0.30 (vs 2.9% + $0.30 on Basic)
- 1% third-party transaction fee (vs 2%)
The credit card rate difference: Moving from Basic to Grow saves 0.3% on every transaction. On $20,000/month in sales, that's $60/month — not quite enough to offset the $50/month plan upgrade on its own, but combined with the report quality and lower transaction fee, Grow makes sense above ~$10,000–$15,000/month.
Who Grow is for: Stores consistently doing $10,000–$80,000/month, teams of 2–5 people who need proper analytics, and any store using a third-party payment processor (the halved transaction fee pays for the upgrade).
Shopify Advanced — $299/Month
Advanced is for established stores that need detailed reporting and international selling tools.
What Advanced adds over Grow:
- 15 staff accounts
- Advanced reports (custom report builder)
- Third-party calculated shipping rates
- Duties and import tax calculation at checkout
- Lowest credit card rate: 2.4% + $0.30
- 0.6% third-party transaction fee (vs 1%)
Breaking even on the upgrade: Advanced costs $220/month more than Grow. The lower credit card rate (0.2% savings) and transaction fee (0.4% savings) justify the upgrade at approximately $100,000–$120,000/month in revenue — roughly when the fee savings exceed the plan cost difference.
Who Advanced is for: Established stores doing $100,000+/month, businesses selling internationally who need duties calculation, and operations needing a custom report builder.
Shopify Plus — From $2,300/Month
Plus is Shopify's enterprise tier for high-volume merchants.
What Plus includes:
- Up to 25 staff accounts (expandable)
- Unlimited development stores
- Shopify Flow (automation builder)
- Checkout customisation via checkout extensibility
- B2B commerce features (wholesale, custom pricing)
- 1.5% Shopify Payments fee on all transactions
- Dedicated account manager
- Priority support
Pricing: Plus starts at $2,300/month for stores up to $800,000/month in revenue, then switches to a revenue-based model (0.25% of monthly revenue) above that threshold.
Who Plus is for: Enterprise merchants, high-volume DTC brands, and businesses needing B2B features, advanced automation, or custom checkout flows that aren't possible on lower plans.
Shopify Starter — $5/Month
Starter is not a full storefront. It's a way to add a buy button or checkout link to an existing website, social media, or messaging app.
What Starter includes:
- Shopify checkout and payments
- Linkpop (link-in-bio page)
- Buy buttons to embed on any site
- No storefront or full website
- 5% transaction fee
Who Starter is for: Creators selling a small number of products via social media, or existing website owners who want Shopify's checkout without rebuilding their site. Not suitable as a primary eCommerce setup.
Shopify Payments Rates
Using Shopify Payments (Shopify's built-in processor) eliminates the platform transaction fee entirely. Rates vary by plan:
| Plan | Online | In-Person |
|---|---|---|
| Basic | 2.9% + $0.30 | 2.7% |
| Grow | 2.6% + $0.30 | 2.5% |
| Advanced | 2.4% + $0.30 | 2.4% |
| Plus | 1.5% + $0.30 | 1.5% |
Shopify Payments availability: Shopify Payments is available in: United States, Canada, United Kingdom, Ireland, Australia, New Zealand, Singapore, Hong Kong, Japan, Germany, France, Spain, Italy, Netherlands, Belgium, Sweden, Denmark, Finland, Norway, Austria, Switzerland, Czechia, Romania, Cyprus, Malta, Portugal, Poland, Slovakia, and Slovenia.
If your country is not on this list, you must use a third-party processor and pay the platform transaction fee on top.
The Real Cost: Apps and Total Monthly Spend
The plan fee is a fraction of what Shopify actually costs. Most functional Shopify stores need apps that don't come built in.
Common app costs on Basic/Grow:
| App Category | Example Apps | Monthly Cost |
|---|---|---|
| Email marketing | Klaviyo, Omnisend | $20–$150 |
| Reviews | Judge.me, Yotpo | $15–$100 |
| Upsell/cross-sell | ReConvert, Zipify | $15–$50 |
| SEO | Plug In SEO, SEO Manager | $20–$40 |
| Returns | Loop Returns, AfterShip | $59–$200 |
| Loyalty | Smile.io, LoyaltyLion | $49–$200 |
| Bundles | Bundler, Bold Bundles | $18–$50 |
A fully-equipped Shopify store commonly runs 5–10 apps, adding $100–$400/month to the plan cost.
Real monthly cost estimates:
| Store Stage | Plan | Apps | Processing (2.9%+$0.30) | Total |
|---|---|---|---|---|
| New store, $2,000/mo sales | Basic $29 | $60 | $78 | ~$167 |
| Growing, $10,000/mo sales | Grow $79 | $150 | $320 | ~$549 |
| Established, $50,000/mo sales | Advanced $299 | $300 | $1,530 | ~$2,129 |
Payment processing at 2.9% dominates cost at scale. The plan fee is almost irrelevant once you're doing serious volume.
Shopify vs Competitors: Quick Price Comparison
| Platform | Entry Plan | Transaction Fee | App Ecosystem |
|---|---|---|---|
| Shopify Basic | $29/mo | 0%* or 2% | 8,000+ apps |
| BigCommerce Standard | $29/mo | 0%* or 2% | Good |
| Wix Business | $39/mo | 0% | Limited |
| WooCommerce | ~$20/mo (hosting) | 0% | Excellent (free) |
| Squarespace Plus | $39/mo | 0% | Limited |
*With built-in payment processor
Shopify's price matches BigCommerce at the entry level and is cheaper than WooCommerce once you account for hosting, plugins, and technical maintenance time.
Who Should Use Shopify
Choose Shopify if:
- You're launching a store and want the most complete platform available
- Shopify Payments is available in your country
- You expect to grow past $10,000/month and want an ecosystem that scales with you
- You need reliable 24/7 support and a platform that doesn't require technical maintenance
Skip Shopify if:
- Shopify Payments isn't available in your country — the transaction fees make it significantly more expensive
- You're technically capable and want maximum flexibility at lowest cost (use WooCommerce)
- You sell fewer than 50 products and prioritise simplicity over features (Squarespace or Wix may suit better)
Frequently Asked Questions
How much does Shopify cost per month? Shopify Basic costs $29/month on annual billing ($39/month monthly). Shopify Grow costs $79/month. Shopify Advanced costs $299/month. Shopify Plus starts at $2,300/month.
Does Shopify charge transaction fees? Only if you use a third-party payment processor. Basic: 2%, Grow: 1%, Advanced: 0.6%. Using Shopify Payments eliminates the transaction fee on all plans.
Is Shopify free? Shopify offers a 3-day free trial, then $1/month for 3 months on select plans. There is no permanent free plan.
What is the cheapest Shopify plan? The Shopify Starter plan at $5/month, but it doesn't include a full storefront. The cheapest full storefront plan is Basic at $29/month.
Can I use PayPal with Shopify? Yes, but PayPal is a third-party processor, so you'll pay the platform transaction fee (2% on Basic) on top of PayPal's processing rate. Using Shopify Payments avoids this.
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